From Frost to Fairways: Maple Hill Golf’s Winter Show Success
By Jeremiah Richey
Golf is a sport synonymous with sunlit fairways and verdant greens, thriving in the warmth of spring and summer. Yet, Maple Hill Golf in Grand Rapids sees an invaluable opportunity during the winter season. Participating in golf shows is a strategic choice driven by several compelling reasons, each contributing to the company's sustained success and engagement with the golfing fraternity.
Building & Maintaining Customer Engagement
Winter golf shows provide Maple Hill Golf with a valuable opportunity to maintain customer engagement during the off-season. These events reinforce the company’s commitment to the sport and its community through personalized interactions that foster loyalty and build stronger relationships. Additionally, the diverse audience at these shows—including seasoned golfers, industry professionals, and newcomers—enable Maple Hill Golf to expand its market reach, attract new customers, and boost brand recognition.
Bringing Deals to the People
The winter season provides Maple Hill Golf with the perfect opportunity to offer unbeatable deals on equipment and gear. It features some of the best prices on prior-year models while also giving golfers an exclusive first look at the newest products hitting the market and spark excitement for the upcoming season.
Fun Facts
Maple Hill Golf was at the first Michigan Golf Show in Novi (1992); the show started with only 2 aisles of vendors.
Maple Hill Golf has been part of the West Michigan Golf Show since the beginning (over 30 years ago).
Maple Hill Golf started the Toledo Golf Show in downtown Toledo at the Sea Gate Center; Buckeye Wolverine Golf now runs it, but Maple Hill Golf attends as a featured vendor each year.
In the past 30 years, Maple Hill Golf has participated in over two hundred golf shows, with the furthest travel being to Atlanta, Georgia.
Maple Hill Golf's strategic involvement in winter golf shows extends beyond business success—it has become an invaluable resource for golfers across the region. By offering exclusive discounts on equipment and fostering connections with industry experts, Maple Hill not only helps golfers save money but also builds lasting relationships to meet all their golfing needs.
