BRG Performance Center Opens in Grand Rapids

Brandon Roby Golf (BRG) Performance Center opened its doors in early February to serve the west Michigan area with what the owner claims will be the largest indoor golf training center in the state. With 18,000 square feet available, it can be found at 2320 28th Street in Grand Rapids. The Performance Center currently occupies 9,000 square feet of the 18,000 square-foot facility with plans to expand in the future.

The facility offers year-round training for golfers of any age or skill level who are looking to hone their skills and improve their game. It is equipped with six Trackman simulators, a 270-square foot PuttView putting green, a 1,300-square-foot putting green, and a teaching bay outfitted with GASP Dual Force Plates and a Trackman simulator. They’ll provide individual and group lessons, club fittings, swing analysis, mental coaching and physical conditioning.

“As the game of golf continues to evolve, so does the technology and facilities that make it a more enjoyable experience, said Doug Small, President and CEO of Experience Grand Rapids.  “As we drive new visitations to Grand Rapids, they look for fresh, fun opportunities that afford them more entertainment options while here. The BRG Performance Center is another great example of expanding the experience certainly for residents, but visitors alike.”

The BRG Performance Center was founded by PGA Professional Brandon Roby, former director of instruction at Cascade Hills Country Club (CHCC) for 18 years. Roby is pursuing his dream of opening his own golf performance center. He has been recognized by Golf Digest in its Best Teachers in Michigan rankings annually since 2017.

“Whether it’s a junior, beginner or novice golfer, we’re here to help them play better golf,” Roby said in a news release. “For those wanting lessons, we’ll be able to develop a practice plan tailored to help them achieve their goals. That way, they’re not just hitting balls at a simulator, but know what to work on and they can monitor and track their progress using the tools available to them.” 

For more information, visit www.brandonrobygolf.com.